Margin and markup
Distinguish margin on price from markup on cost. Cost 60 and price 100 gives 40% margin and 66.67% markup. Use values excluding VAT for a consistent comparison.
Result
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Formula and instructions
M = (P−C) ÷ P × 100; R = (P−C) ÷ C × 100
Distinguish margin on price from markup on cost. Cost 60 and price 100 gives 40% margin and 66.67% markup. Use values excluding VAT for a consistent comparison.
Frequently asked questions
Which formula does this tool use?
M = (P−C) ÷ P × 100; R = (P−C) ÷ C × 100 Distinguish margin on price from markup on cost. Cost 60 and price 100 gives 40% margin and 66.67% markup. Use values excluding VAT for a consistent comparison.